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Case study · Market Research & Feasibility

ISHEMA: market survey for agro-processing factories

Sizing demand, supply and competition to decide which processing factories and product lines ISHEMA should build.

Client
LuxDev Rwanda · Rwanda TVET Board (RTB)
Our role
Market survey & value-chain analysis
Sector
Agro-processing
Location
Kigali, Musanze, Ngoma, Muhanga
6
Product categories
4
Regions surveyed
5
Buyer segments interviewed
01
The challenge

What needed solving

ISHEMA plans processing factories for dairy, meat, fish, poultry, dry food and horticulture products to add value locally, reduce imports and create jobs.

Rwanda produces plenty but still imports many processed foods. Before committing capital, the project needed evidence on demand, prices, raw-material supply and existing competitors.

02
Our approach

How we tackled it

  1. 1

    Market analysis

    National demand across six categories, aligned with agricultural policy and investment incentives.

  2. 2

    Field research

    Consumers, retailers, supermarkets, schools and cooperatives on preferences, prices and willingness to pay.

  3. 3

    Value-chain diagnostics

    Raw-material supply, post-harvest losses and waste-to-value opportunities.

  4. 4

    Competitor & gap analysis

    Existing processors’ capacity, pricing and reach, and where the market is under-served.

03
What we delivered

Key outputs

  • Market, product and price report
  • Value-chain diagnostic
  • Factory, product-line and capacity recommendations
04
Why it matters

The difference it makes

  • Factory investment decisions grounded in real local demand, not assumptions.
  • Clear sight of under-served segments that support import substitution and agro-processing jobs.
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